Digital media is pervasive to the point that customers have access to data whenever and wherever they need it. Gone are the days when the messages consumers got about your items or services originated from you and comprised of just what you needed them to know. Digital Marketing is a constantly developing channel of entertainment, news, shopping and social connection, and customers are presently aware not only to what your business says in regards to your brand, but also what media, friends, relatives, peers have to say as well. And they are more likely to trust them than you. People need brands they can trust, organizations that know them, interactions that are customized and meaningful, and offers custom-made to their needs and preferences .
As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well. However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at best. Each platform has not only a unique audience of users, but also its own idiosyncrasies when it comes to usernames, imagery and usage.
The most crucial first step in entering the social game is securing your brand name, or some standardized variation of it, across all of the networks you can get your hands on. Even if you don’t intend to be an active user of a platform, it is better to own your brand name there just in case, rather than risk someone else taking it.